Understand what people see, feel, and how they interact
Billions of gaze points measured, millions of visual elements optimized.
Sticky is a platform for measuring eye movements, survey responses and emotions. We built it to help makers of visual media understand the world, the way their users see it, visually.
Discover how to supercharge recall, purchase, and click rate
Frequently Asked Questions
How does it work?
After asking for the participants' permission to use their webcam, we calibrate their eyes, and then track their gaze with their webcams.
This is an example of a calibration:
- Through our proven system (billions of gaze points measured), we are close to achieving hardware-level accuracy.
- We're so accurate that hardware eye tracking now considers us a competitor.
- For more information on our technology, please click here.
What Panel do you use?
For most studies, we use an English-language US General Population panel evenly split between male and female. We have other countries and languages available upon request. Our panel is made up of normal people, like you and me, who take surveys to make some extra cash. If you're interested in being a part of our panel or learning more, click here.
Unlike some other web-based eye tracking companies, Sticky measures real people, not algorithms. We don't just use math to guess where people will look -- we actually measure it.
How is this different from ClickMaps?
Clickmaps measure the end destination; Sticky measures the entire journey.
Click represents only the final 2% of the user's experience. Using a visual engagement platform, you measure the 98% of the user's experience that leads to click.
And once you measure the entire journey, you can start to direct it and funnel more clicks where you want them.
What clickmaps don't tell you is why users click where they do and why they don't click where they don't.
How does Sticky Compare to Surveys?
People can lie on surveys; their eyes never lie. More often than lying, however, people just misremember and confabulate answers.
We conducted a study to see if what participants say they see is what they really see, comparing seen data to recall. Four target groups looked at ads from a variety of major brands, including Levis (UK and US), Netflix, Wuaki, Bank of America, and ING Direct. The participants were then asked if they recalled seeing them.
This was then compared to the gaze patterns that had been monitored by Sticky’s technology, and a See-Say Gap was revealed. Across all the tested ads in this study there was an average of 25% false negatives and 10% false positives.
The See-Say Gap contributes to a serious problem in current research. It is hard to know when the recall data from quant studies is inflated or deflated. Survey questions don't account for this gap.
Don't over or under estimate your media investment -- mind the gap.
What about a/B Testing?
Sticky and A/B Testing aren't mutually exclusive! You can supercharge your A/B tests with visual engagement metrics. Our VP of Product, Jean Templin, wrote a widely shared article about how to lower the cost of A/B tests with Sticky. The article also includes specific use cases -- you can read it here.
The gist of it is that knowing where people look with Sticky's visual data (below, left) allows you to better focus your design iterations for A/B testing (below, right).
Next generation visual optimization for EVERYONE
Insight and Audit:
For new users --- makers, designers and advertisers.
For agencies and market researchers with more advanced uses, allowing for customizable experiments and surveys.
For high volume usage and direct integration with other products or across organizations.
Please create an account and sign in to view our pricing page.
Free access to our growing optimization library
With your free signup, you get access to Sticky's Intro Analysis Data Pack, which includes examples of websites, imagery, advertising, videos and other media, as well as visualizations of market successes and failures.